AMA seeks to ban direct consumer advertising

I think this is a good first step to reign in Big Pharma.
“Last year, the pharmaceutical industry spent $4.8 billion pitching its products and messages to Americans, a 17 percent increase from 2013, according to the market research firm Kantar Media.”
“But the AMA is now seizing on another reason for a ban. The organization argues that the ads largely feature the latest and priciest medicines that few can afford.
“Most of the ads are often for newer drugs that are getting more expensive,” said John Mack, a marketing consultant to drug makers.”
“Promoting medicines is not always the same thing as promoting public health.”